Principles of Marketing (Free Online Course) : In this course, you will learn about the marketing process and examine the range of marketing decisions an organization must make to sell its products and services. You will also learn how to think like a marketer, and the best marketers know that marketing has always focused on the consumer. You will begin to think about who the consumer of goods and services is, what the consumer needs, and what the consumer wants. Marketing is an understanding of how to communicate with the consumer. Four activities characterize marketing: creating products and services that serve consumers, communicating a clear value proposition, delivering products and services in a way that optimizes value, and exchanging (or trading) value for those offerings.
What You Will Learn?
| Unit 1: The Definition and Principles of Marketing |
| Unit 2: Segmenting, Targeting, and Positioning |
| Unit 3: Customers and Marketing Research |
| Unit 4: Life Cycles, Offers, Supply Chains, and Pricing |
| Unit 5: Distribution and Promotion |
| Unit 6: Launching a Marketing Campaign |
| Unit 7: Social Media Marketing |
Skills You Will Gain
- Principles of Marketing
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Course Enrollment Process
Step 1 – Visit the Course Page
Click on the Orange Button below – GET THE FREE ONLINE COURSE to access the Course Page.
Step 2 – Sign Up or Log In
Click on the “Sign Up” or “Log In” button located at the top-right corner of the page. You can register using your email address, Google account, or Facebook account.
Step 3 – Enroll for FREE
Once you’re logged in, select the “Enroll Now” option to gain access to the course materials.
Step 4 – Begin Your Learning Journey: After clicking “Start Learning,” you will be seamlessly redirected to your personalized dashboard, where you can embark on your course at your own pace !
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