Marketing Analytics (Free Online Course) – The Marketing Analytics course focuses on the techniques and tools used to measure and optimize marketing efforts. You will learn how to collect, analyze, and interpret data to make informed decisions that drive marketing performance. The course covers key areas such as customer segmentation, campaign effectiveness, conversion tracking, and ROI analysis. You’ll gain a deep understanding of various marketing metrics, tools like Google Analytics, and strategies for improving customer acquisition and retention. By the end of the course, you’ll be equipped to leverage data to refine marketing strategies, optimize digital channels, and maximize business growth.
What You Will Learn?
| How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time |
| How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives |
| How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively |
| How to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance |
Skills You Will Gain
- Marketing Experiments
- Customer Lifetime Value
- Marketing Analytics
- Regression Analysis
- Brand Equity
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Coursera Course Enrollment Process
Step 1 – Visit the Course Page
Click on the Orange Button below – GET THE FREE ONLINE COURSE to access the Course Page.
Step 2 – Sign Up or Log In
Click on the “Sign Up” or “Log In” button located at the top-right corner of the page. You can register using your email address, Google account, or Facebook account.
Step 3 – Enroll for FREE
Once you’re logged in, select the “Enroll Now” option to gain access to the course materials.
Step 4 – Begin Your Learning Journey: After clicking “Start Learning,” you will be seamlessly redirected to your personalized dashboard, where you can embark on your course at your own pace !
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