Google Ads for Beginners (Free Online Course) : Google Ads for Beginners is a foundational guide to understanding how Google’s powerful advertising platform works. Designed for those new to digital marketing, this introduction covers the basics of creating and managing ads that appear on Google search results and partner websites. With Google Ads, businesses can reach targeted audiences, increase visibility, and drive traffic to their websites through pay-per-click (PPC) campaigns. This beginner’s guide walks you through setting up your first campaign, choosing the right keywords, writing compelling ad copy, and optimizing performance to maximize return on investment (ROI). Whether you’re promoting a small business or personal project, Google Ads offers a straightforward way to attract potential customers online.
What You Will Learn?
Create a Google Ads account and set up first campaign structure |
Create ad groups, do keyword research, set up audience targeting, and write ads |
Learn how to use the tools and settings available to optimize campaigns and make them profitable |
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Skills You Will Gain
- Keyword Research
- Marketing
- Digital Marketing
- PPC Advertising
- Paid Search Advertising
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