The Strategy of Content Marketing (Free Online Course) : “The Strategy of Content Marketing” is an insightful course designed to help you understand the principles and techniques behind effective content marketing. This course explores how to create, distribute, and optimize content that resonates with your target audience and drives engagement. You’ll learn about key concepts such as audience analysis, content strategy, storytelling, and the various platforms available for content distribution.
Ideal for marketers, business owners, and anyone looking to enhance their content marketing skills, this course provides practical tools and frameworks to develop a successful content strategy. By the end of the course, you’ll be equipped with the knowledge to create compelling content that not only attracts and retains customers but also contributes to your overall business goals.
What You Will Learn?
| Module 1- The Content Marketing Ecosystem |
| Module 2- The Strategic Context (The 7A Framework) |
| Module 3- Mapping the Journey: Crafting a Content Marketing Strategy |
| Module 4- The Strategic Types of Content |
| Module 5 – Managing Your Content |
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Skills You Will Gain
- Management
- Writing
- Content Marketing
- Copywriting
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