Sports Marketing (Free Online Course) : Sports Marketing is a dynamic field that blends the passion of sports with strategic marketing efforts to engage fans, promote teams, and drive business growth. In this course, “Sports Marketing,” you’ll explore how brands, teams, and athletes use marketing techniques to build fan loyalty, increase sponsorship, and create memorable experiences. From digital campaigns to event promotions, this course covers essential strategies in branding, media management, and consumer engagement within the sports industry. Whether you’re a sports enthusiast or aspiring marketer, this course provides the tools to succeed in the exciting world of sports marketing.
What You Will Learn?
| Module 1 – What is sports marketing? |
| Module 2 – Sports Marketing: differences and similarities with other marketing |
| Module 3 – Value: Sponsorship, Partnerships & Dynamic ticket pricing |
| Module 4 – Sports communication: press releases, media relations, public relations |
| Module 5 – Sports communication: social media, crisis communication, celebrity handling |
| Module 6 – Fandom and loyalty |
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Coursera Course Enrollment Process
Step 1 – Visit the Course Page
Click on the Orange Button below – GET THE FREE ONLINE COURSE to access the Course Page.
Step 2 – Sign Up or Log In
Click on the “Sign Up” or “Log In” button located at the top-right corner of the page. You can register using your email address, Google account, or Facebook account.
Step 3 – Enroll for FREE
Once you’re logged in, select the “Enroll Now” option to gain access to the course materials.
Step 4 – Begin Your Learning Journey: After clicking “Start Learning,” you will be seamlessly redirected to your personalized dashboard, where you can embark on your course at your own pace !
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