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Social Media and Digital Marketing Fundamentals

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Social Media and Digital Marketing Fundamentals (Free Online Course)

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Social Media and Digital Marketing Fundamentals (Free Online Course) : Social Media and Digital Marketing Fundamentals covers the core logic behind online brand growth. You’ll learn the 3i Principles—Initiate, Iterate, and Integrate—to keep your strategy agile and data-driven. The course focuses on mapping the Buyer’s Journey to identify exactly where customers discover and buy products. You’ll master SMART goal setting to move beyond vanity metrics and focus on real business ROI. It also introduces Social Listening to help you understand competitor moves and audience sentiment. By the end, you’ll know how to choose the right platforms rather than wasting time on every app. It’s the essential “blueprint” phase before you start spending money on ads or content.

What You Will Learn?

How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy

Skills You Will Gain

  • Social Media Marketing
  • Integrated Marketing Communications
  • Digital Content
  • Scheduling
  • Social Media Strategy

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Course Enrollment Process

Step 1 – Visit the Course Page
Click on the Orange Button below – GET THE FREE ONLINE COURSE to access the Course Page.

Step 2 – Sign Up or Log In
Click on the “Sign Up” or “Log In” button located at the top-right corner of the page. You can register using your email address, Google account, or Facebook account.

Step 3 – Enroll for FREE
Once you’re logged in, select the “Enroll Now” option to gain access to the course materials.

Step 4 – Begin Your Learning Journey: After clicking “Start Learning,” you will be seamlessly redirected to your personalized dashboard, where you can embark on your course at your own pace !

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