Marketing Management (Free Online Course) : “Marketing Management” is a comprehensive course that provides a deep understanding of the core principles and strategies behind effective marketing. Covering key areas such as market research, consumer behavior, product development, branding, and digital marketing, this course equips you with the knowledge to manage and execute successful marketing campaigns. You’ll explore both traditional and modern marketing techniques, learning how to reach target audiences, build brand loyalty, and drive business growth.
Designed for aspiring marketers and business professionals, the course offers practical insights and real-world case studies to help you apply marketing theories in dynamic environments. By the end of the course, you’ll be well-prepared to develop, implement, and manage strategic marketing plans that align with organizational goals and respond to changing market trends.
What You Will Learn?
| Overview and Introduction to Marketing Management |
| Segmentation and Targeting |
| Differentiation, Competition and Positioning |
| Consumer Behavior |
| B2B Marketing and Marketing Strategy (Product Decisions) |
| Marketing Strategy: Product, Service and Pricing Decision |
| Marketing Strategy – Promotion |
| Marketing Strategy: Place Decisions |
| Course Wrap-up and Final Exam Instructions |
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