Management of Fashion and Luxury Companies (Free Online Course) : The fashion and luxury industries are defined by creativity, exclusivity, and innovation, but managing these brands requires a unique approach. “Management of Fashion and Luxury Companies” is a course designed to provide insights into how high-end brands maintain their prestige, navigate market trends, and deliver exceptional value to discerning consumers.
What You Will Learn?
| Module 1 – What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics |
| Module 2 – The Evolution of Business Models: From Designers to Fast Fashion Retailers |
| Module 3 – Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection |
| Module 4 – Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands |
| Module 5 – Retail Identity and Retail Management: the Customer’s Experience Within a Mix of Channels. The Future of Fashion E-tailing. |
| Module 6 – FINAL TEST |
Skills You Will Gain
- Strategic Management
- Business Model
- Luxury Goods
- Brand Management
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Coursera Course Enrollment Process
Step 1 – Visit the Course Page
Click on the Orange Button below – GET THE FREE ONLINE COURSE to access the Course Page.
Step 2 – Sign Up or Log In
Click on the “Sign Up” or “Log In” button located at the top-right corner of the page. You can register using your email address, Google account, or Facebook account.
Step 3 – Enroll for FREE
Once you’re logged in, select the “Enroll Now” option to gain access to the course materials.
Step 4 – Begin Your Learning Journey: After clicking “Start Learning,” you will be seamlessly redirected to your personalized dashboard, where you can embark on your course at your own pace !
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