Introduction to Social Media Marketing (Free Online Course) : Social Media Marketing (SMM) is the practice of using social platforms—like Instagram, TikTok, LinkedIn, and Facebook—to build a brand, drive website traffic, and increase sales. In 2025, SMM has evolved from simple “broadcasting” (posting ads) to community-led growth. With over 5.2 billion users globally, social media is no longer just an optional channel; it is the primary search engine for Gen Z, a 24/7 customer service hub, and a direct-to-consumer digital storefront. Success today is measured by authenticity and resonance rather than just “going viral.”
What You Will Learn?
| Understand the landscape of traditional, digital and social media marketing |
| Understand the major social media platforms, how they function, and what role they play in marketing |
| Create SMART goals, identify KPIs, and define your target audience and their customer journey |
| Choose the right social media platforms and learn how to create social media policies |
Skills You Will Gain
- Marketing Channel
- Social Media
- Customer Analysis
- Marketing Strategies
- Key Performance Indicators (KPIs)
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Course Enrollment Process
Step 1 – Visit the Course Page
Click on the Orange Button below – GET THE FREE ONLINE COURSE to access the Course Page.
Step 2 – Sign Up or Log In
Click on the “Sign Up” or “Log In” button located at the top-right corner of the page. You can register using your email address, Google account, or Facebook account.
Step 3 – Enroll for FREE
Once you’re logged in, select the “Enroll Now” option to gain access to the course materials.
Step 4 – Begin Your Learning Journey: After clicking “Start Learning,” you will be seamlessly redirected to your personalized dashboard, where you can embark on your course at your own pace !
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