Introduction to Marketing (Free Online Course) – Marketing is the art and science of connecting businesses with their target audiences through value-driven communication. This course covers the core principles of marketing, including market research, branding, product promotion, and customer engagement. Learn how to craft effective marketing strategies, understand consumer behavior, and utilize digital marketing tools for maximum impact. Explore real-world case studies and gain practical skills to create campaigns that resonate with customers. By the end, you’ll be equipped with the knowledge to build successful marketing plans and drive business growth.
What You Will Learn?
| How marketing creates value |
| How marketing can influence perceptions, purchasing and loyalty |
| How segmentation, targeting and positioning can lead to more effective and profitable marketing |
| How successful brands are developed and sustained |
| How design, pricing, distribution, communication, people, process and physical evidence can be used to build compelling and profitable marketing strategies |
| How to develop digital marketing strategies, particularly through gamification |
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Edx Course Enrollment Process
Step 1 – Visit the Course Page
Click on the Orange Button below – GET THE FREE ONLINE COURSE to access the Course Page.
Step 2 – Sign Up or Log In
Click on the “Sign Up” or “Log In” button located at the top-right corner of the page. You can register using your email address, Google account, or Facebook account.
Step 3 – Enroll for FREE
Once you’re logged in, select the “Enroll Now” option to gain access to the course materials.
Step 4 – Begin Your Learning Journey: After clicking “Start Learning,” you will be seamlessly redirected to your personalized dashboard, where you can embark on your course at your own pace !
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