Artificial Intelligence in Marketing (Free Online Course) – This course explores the transformative role of Artificial Intelligence (AI) in the marketing world, providing a blend of theory and practical applications. Participants will learn how AI is reshaping marketing strategies, from customer segmentation and personalization to predictive analytics and chatbots. The course covers tools and techniques for using AI to optimize campaigns, improve customer engagement, and drive data-driven decision-making. Designed for marketers, business professionals, and AI enthusiasts, this program equips learners with insights to harness AI for a competitive edge in today’s dynamic market landscape.
What You Will Learn?
| How to use data-driven AI to improve customer engagement |
| How to develop networked business models and leverage network effects |
| How to build a sustainable competitive advantage from data gathered on digital platforms |
| How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers |
Skills You Will Gain
- Business Model
- Customer Engagement
- Digital Marketing
- Marketing Strategy
- Network Effects
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Coursera Course Enrollment Process
Step 1 – Visit the Course Page
Click on the Orange Button below – GET THE FREE ONLINE COURSE to access the Course Page.
Step 2 – Sign Up or Log In
Click on the “Sign Up” or “Log In” button located at the top-right corner of the page. You can register using your email address, Google account, or Facebook account.
Step 3 – Enroll for FREE
Once you’re logged in, select the “Enroll Now” option to gain access to the course materials.
Step 4 – Begin Your Learning Journey: After clicking “Start Learning,” you will be seamlessly redirected to your personalized dashboard, where you can embark on your course at your own pace !
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