Fundamentals of Digital Marketing From University of Maryland (Free Online Course) : “Fundamentals of Digital Marketing” is a beginner-friendly course that explores the core concepts of online marketing, providing a solid foundation for anyone looking to excel in the digital space. You’ll dive into essential topics like search engine optimization (SEO), social media marketing, content marketing, email campaigns, and paid advertising. This course offers practical insights on how to attract, engage, and convert customers using digital platforms. Whether you’re a business owner, marketer, or just starting your marketing journey, this course equips you with the tools to succeed in today’s digital-first world.
What You Will Learn?
| Digital Marketing Strategy |
| Inbound and Outbound Marketing (also touching on social media marketing) |
| Mobile Marketing – Apps and Promotions |
| Multi-Sided Platforms |
| Overview of OmniChannel Marketing |
| Attribution and Marketing Mix Modeling |
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Edx Course Enrollment Process
Step 1 – Visit the Course Page
Click on the Orange Button below – GET THE FREE ONLINE COURSE to access the Course Page.
Step 2 – Sign Up or Log In
Click on the “Sign Up” or “Log In” button located at the top-right corner of the page. You can register using your email address, Google account, or Facebook account.
Step 3 – Enroll for FREE
Once you’re logged in, select the “Enroll Now” option to gain access to the course materials.
Step 4 – Begin Your Learning Journey: After clicking “Start Learning,” you will be seamlessly redirected to your personalized dashboard, where you can embark on your course at your own pace !
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