Digital Business Strategy By University of Virginia (Free Online Course) : In today’s fast-paced and technology-driven world, a robust digital business strategy is essential for organizations seeking to thrive and remain competitive. This strategy encompasses the integration of digital technologies into all areas of business, fundamentally changing how companies operate, deliver value to customers, and engage with stakeholders. A well-crafted digital business strategy not only enhances operational efficiency but also opens up new revenue streams, improves customer experiences, and drives innovation. This guide will delve into the key components of a successful digital business strategy, including data analytics, digital marketing, e-commerce, and customer relationship management. By embracing a digital-first approach, businesses can navigate the complexities of the modern market and harness the power of technology to achieve sustainable growth and success.
Contents
What You Will Learn?
| How to assess an organization’s digital transformation readiness by analyzing trends, evaluating competitors, and examining unique capabilities. |
| How to identify an organization’s position in the competitive lifecycle and anticipate future industry trends to inform strategic decisions. |
| How to envision an organization’s desired digital position while ensuring alignment with market trends and organizational strengths. |
| How to generate value-creating offerings, develop the necessary capabilities to execute their digital strategy, and secure sustained value. |
Concepts Covered in the Course
Module 1 – Rise of the Digital Age
Module 2 – Platforms in the Digital Age
Module 3 – Competing in the Digital Age
Module 4 – Appropriating in the Digital Age
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Skills You Will Gain
- Digital Strategy
- Strategy
- Business Strategy
- Digital transformation
Course Enrollment Process
Here are steps on how to enroll in the “Introduction to Cybersecurity Fundamentals” course on Coursera:
- Visit the Course Page: Go to the course page on Coursera.
- Click on “Enroll for Free”: Located on the far-left side under the course title.
- Choose Enrollment Type: Opt for either the “Free Audit” or a paid version for certification.
- Sign In or Register: Log in or create a Coursera account.
- Start Learning: Once enrolled, access the course materials.
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