Corporate Strategy By University of London (Free Online Course)

Corporate Strategy (Free Online Course) : Corporate strategy is the overarching plan that guides a company in achieving its long-term goals and sustainable success. It involves making critical decisions about resource allocation, market positioning, and business development to ensure competitiveness in a constantly evolving marketplace. At its core, corporate strategy aligns the company’s vision with its operational practices, focusing on maximizing growth, profitability, and shareholder value. Whether through mergers, acquisitions, diversification, or core business optimization, a well-defined corporate strategy helps businesses navigate challenges and seize new opportunities. By shaping the company’s future, it sets the direction for all other functional strategies within the organization.